UNEXPECTED BRANDING AND WEBSITE FOR “GREEN” SUPERSTORE
This is a project for an eco-friendly superstore, specializing in fair-trade, organic, and natural products for the home. We needed to create a brand (the perceived emotional corporate image of a company) that would reflect the intent of the company and resonate with the right investors and customers for this new venture.
We created the entire identity system (The visual characteristics that form part of the overall brand) for this concept project, from logo to brochure pocket folder to website. The overall system steps outside the usual color scheme for a “green” business with a bright, friendly palette. The emphasis was on the “good nature” the customer would find when shopping in the store and online.
We wanted to create a place of community with the website, where users would go to learn and connect with the products, services, and people who created and supplied them.