UNIQUE YOGA AND FITNESS CENTER GETS A FRESH START
A cutting-edge lifestyle center was opening in southern Rhode Island and owner Erin Sherman needed a fresh, recognizable identity for the new studio. Mama Bird is a baby and children’s lifestyle store and studio focused on providing thoughtfully selected natural, local and organic products, parent solutions, and studio classes. They wanted to be known as the local haven for neighboring and visiting moms (and dads!) as well as a national resource for all parents.
Since the focus of the business was intended to be on a natural lifestyle, we integrated wood grain and a fresh palette into the brand. Working in collaboration with Bow + Stern marketing, the mark integrates a palette with hint of the nautical environment of the surrounding geographical area. The studio launched its programs and website in 2014. Mama Bird has been offering “proven solutions, resources, and wisdom to help parents nurture in their own personal way” ever since. See the style guide here.
Visit the Mama Bird website at www.mamabirdri.com