Fitting nicely along the Seekonk River in East Providence, Rhode Island, there is a historic hub of light industrial activity, recently acquired by a new owner’s group hoping to get the space rented after foreclosure and neglect. The group wanted to gain momentum in getting the many buildings rented, with the hope of bringing activity and jobs to the region.
The strategic marketing plan for the park was created with the ideal renter in mind. Key questions and research conducted to determine the ideal renters and what they would need to be reached. We found that a new brand identity should be built that would speak to the nature of this vast industrial waterfront property.
A new website was designed and developed whose design is minimalist and gets right to the point: that the park is big, it’s on the water, and it’s available at a good rate. The site was developed with an interactive map that would show the basic data of each building in an easy, accessible way, along with signage and a map brochure to help direct visitors.
Visit the Phillipsdale Landing website at www.phillipsdale.com
“Jump Design Studio excels with their responsiveness, flexibility, personal attention to client needs and most importantly design talent. I’d recommend Jean and company to anyone looking for a job well done.”
Managing Member, Landmark Auction Co., LLC