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Top Five Essentials for Nonprofit Websites

admin Marketing Strategy, Website Design 1 Comment

The practices for making an effective and successful non-profit website are often similar to those that are essential for any website. It is crucial to be user friendly, remain visually appropriate in regards to imagery and the website’s purpose must be obvious as well as clear. Now, there are several things that will set your non-profit websites apart from just a regular website. For instance, it is important to have a donate button that is easy for the user to locate. After all, awareness and donation are generally the main goals of any non-profit.

After all, awareness and donation are generally the main goals of any non-profit.

Your website may be more sleek than apple’s future iPhone 10, your message may be more moving than the movie Titanic, and your web page may be more informative than the New York Public Library but, if there is no way to get involved or to donate, then your website might as well not exist. The following five steps will help steer anyone towards finding success in their non-profit organization.

1 Make it Clean and Simple.
The last thing anyone wants to experience when browsing a website is clutter or disorganization. Any sense of confusion felt by someone viewing your website’s layout is sure to deter their potential contribution and may even dissuade them from getting involved in your organization. We are living in a an era where simplicity and efficiency reign king and queen. Use these two tools to your advantage to create an elegant and well designed website that does the talking for your organization. By having a less is more approach, it results in a positive reflection of your company’s organizational skills. Ultimately, it is this perception of professionalism and trust that will keep volunteers and donators getting involved.

By having a less is more approach, it results in a positive reflection of your company’s organizational skills.

2. Have a Clear Resonating Message or Purpose
Make sure that the message our purpose of your profit is clear to those that browse your website. If the people looking at your web page can’t find out what you stand for, there is no way they will be reaching into their pockets for you or signing up to volunteer. Include on the front page of your website what your organization represents and some brief information about the impact you are trying to make towards a certain cause.

If the people looking at your web page can’t find out what you stand for, there is no way they will be reaching into their pockets for you or signing up to volunteer.

3. Include a User-Friendly way to Donate
Not having a donate button on your nonprofit website is like not having a doorknob to the front door of your house. It is best to have your donate button in a place that is easy for the user to find. You wouldn’t put a doorknob on the top of the door where no one can reach it, so provide a way to donate in a place that makes sense and encourages supporters to back your cause.

4. Remain Connected Through Different Social Media Platforms
Social media today is essentially free marketing. It would be a waste to not take advantage of this free service. Not only is it a way to market yourself for free, but it is a way to connect with your supporters. Instagram, Snapchat, Facebook, Twitter, and other social media outlets are great ways to spread the message of your non profit and to respond individually to those that are involved in your organization. Not only can you reach your target market, but you get free feedback. Utilize social media to obtain a larger public outreach and more support for your non-profit.

5. Maintain a Blog on the Website to Keep Users Updated on Current Evolvements
The problem with having just a website, is that it quickly becomes outdated if it isn’t consistently updated over time. One way to help with this is to start a blog. A blog informs users on current changes related to your non-profit. Keep your supporters updated with events and milestones that are taking place in your community. This will help current supporters see development in your association, motivating them to continue involving themselves with your non-profit, as well as encourage new people to join.

-James Sarubbi

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