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SEO: What your organization needs to know now

Jean Puerini Marketing Strategy, Website Design 0 Comments

Think About It
Every day people use search engines like Google.com or Bing.com hoping to find exactly what they’re looking for by simply typing in a key word. But what if that key word is the product or service that you are trying to sell using your website? What is going to help make sure that your website is the first one they see? That is why understanding SEO, search engine optimization, is important for websites and their companies. Search engine optimization is maximizing the number of visitors to your website by ensuring that your website appears high on the list returned by a search engine like Google or Bing.

Search engine optimization is maximizing the number of visitors to your website by ensuring that your website appears high on the list returned by a search engine like Google or Bing.

Knowing the Answers
In order for search engines to find the website matching the search they use algorithms. Luckily, for website owners and companies a large part of these algorithms are known and can be used to improve your website. Although, many of the known parts are small changes they can have a large effect on your website. (An algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.)

1st: Choose Your Words Wisely
Every word that is on the web can be accounted for in a search engine. Therefore, when someone types in a word on the search engine, it takes every website with that word on it and narrows your search down. If you want your website to be known for its best selling computers, make sure that throughout your website you have the word computer!

2nd: Titles Matter
Every page on a website has an official title. Although, that title can be hidden it is important for the search engines. The HTML version of your website is where the title matters because its in the code.

3rd: Links Matter
Links are key to your website because they form relationships from other websites. When your website is linked with another it says to the visitor that you recommend what is on the linked page. Having a lot of links is like having a lot of recommendations. The more links that lead to your site can allow you to be higher ranked on search engines list.

4th: Create Relationships with Influencers
Similar to links influencers are who help share your blog. This can also link you to social media which can highly increase your visitors. Having an influence that is well respected can also have a positive outcome on your website.

What to do after you have the Answers
Now of course there are many other factors in the algorithm. To improve your website’s, search engine optimization you will always want to keep up with the latest algorithms and updating your websites constantly by using the tools that algorithms need.

To improve your website’s, search engine optimization you will always want to keep up with the latest algorithms and updating your websites constantly by using the tools that algorithms need.

Remember
Content is key to having a great website that will make visitors come back. You want to make sure that your website is design can be easily read and understood by its visitors. That way after typing in the search engine and clicking on your website (the result) they will be satisfied with what they see. Luckily, search engines like Google and Bing want to give their visitors the best result. By reviewing and editing your website you can make it the great website google wants to choses in its algorithm.

Of course knowing what to do can seem simple but putting the plan into action can be tricky! However, there are tons of sources that can make the process easier.

-Adam Reinstein

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